[...] How to build Hypernatural Objects Massimo Scognamiglio
"The human being (read: user, customer, client, patient and physician - for the first time this year - ) and its relationship with technology is at the centre of the discussion.Technology and machines learn to work for us, push information to us while we live. And their status is progressively shifting from a solid to a liquid status, becoming finally air…and hyper-natural…"
Reality is what we have around us. Our desktop represents our reality in a metaphor. It is a creation of a mimetic reality, almost perfect. But the most perfect mimesis is indeed false, as it is only a representation of reality and lays on a screen. The augmented reality adds other layers on reality. So, what’s next? Hyper natural: Physical body + software + sensors + network = HNO. Body becomes part of the tool, and further layers of info are added. Here you can find the full report.
